Term papers and related written projects are evaluated based on the following criteria:

• MGT 6207 Crisis Management
• MGT 6450 Marketing
• MGT 6430 Organization Development: Your paper should include the following components:
• Introduction (e.g., the purpose of this paper is to...) &  concise problem statement
• Brief description of the scenario using mundane terms
• Detailed technical/theoretical explanation of the situation. Include consideration of feasibility to change and potential intervention points
• Recommendations and action plans
• References

Components	Unacceptable 0 Points	Acceptable 1 Point	Good 2 Points	Exellent 3 Points
Content & vocabulary	little or no use of terms or incorrect use; cliche's, idiom's and colloquialisms	minimal use of terms but in isolation or use of jargon; name dropping of authors or terms but insufficient context or explanation	good use and linking of terms but still lacking fluency	fluency, sequencing, & appropriateness of terms, concepts, practices, & authors
Conceptualization	little or no use of concepts or practices; may show previous knowledge from career, but does not demonstrate learning related to course	clear presentation of sequenced concepts or practices	integrated concepts or practices	integrating or synthesizing concepts in original and innovative way
Organization	unclear or no purpose statement or overview, few organizational cues, disorganized presentation	clear statement or concise overview,  well organized, but with few cues (e.g., headers, bullets, indentation); unclear transitions and sequencing	clear statement, well organized, thesis sentences, good cues; good transitions and sequencing	previous criteria plus attractive layout and design; publishable format in APA style
Argument	presentation of opinion or statement without evidentiary or logical support; illogical argument	support by argument and evidence but with weak sources	clearly sequenced steps leading to clear conclusion, logical argument with authoritative sources (not necessarily current)	clear statement, examples, sequencing, logical and multiple authorities, evidentiary support, current journal sources
Resources	no resources referenced	personal communication or popular sources predominate; variable citation permanence	Use of secondary sources, accessible references, 3-5 sources	predominance of sound primary authorities, recent journals, in-text citations match references, good citations, accessible references, 5+ sources
Graphics	no graphics (may be appropriate in some cases)	graphics available but poor quality and content (e.g., faint, mized font, unimportant content, etc.)	figures, tables and text match and are explained in text; titles & numbering of graphics	graphics add value to text by summarizing or simplifying key ideas; original graphics
Mechanics	several errors in spelling, punctuation, capitalization, and/or sentence structure showing carelessness	a few overlooked errors	few or no errors, but sentence structure could improve	no errors and excellent sentence structure and fluency
APA Style	not in APA style	APA style but several errors in cover page content, page enumeration, format (margins & indentation), headers, citation & reference format	APA style with a few errors	publishable in style